About RosiePink

I’m a personal stylist based in London, but before I chose to align my career with my passion for clothes, I led the fundraising functions of UK and international charities, whilst being mum to my now-grown, fabulously creative daughter. It was a life that took me all over the world and into a wide spectrum of cultures and social settings, whether I was commissioning TV ads, meeting CEOs, or organising events attended by royalty.

But then as now, whatever my day holds and wherever it takes place, it always starts in the same way - my daily indulgence, purely for me: creating my outfit.

Over my three-in-a-row morning coffees (don’t judge!), I consider what my day holds and how I want to feel, mentally scanning my (colour-blocked, meticulously organised!) wardrobe for inspiration. I then adapt as I dress until what I see in the mirror is on par with my imagination (or I really have to leave!). I do the same ahead of nights out, though the pondering coffee may get swapped for a glass of pondering prosecco!

It’s my joy and my rock. On happy days or horrendous, it never fails me (not even when menopause hit - in fact, it was boosted by the freeing power of finally living for myself).

But I know it’s not the same for all women - and given you’ve found your way here, I’m guessing you’re not in love with your wardrobe or your style.

Whether that’s always been the case, or somewhere along the way you lost a bit of you - I’m here to help.

I wish for all women to experience creative joy when they get dressed and to benefit from the positive impact that style choices can have on both mindset and day - every day.

Believing you matter is the start-point - and that’s why you’re here. Take a look at the Styling Services I offer and then get in touch.

The roots of my obsession

Twice a year, my dad was sent up into the loft to bring down the suitcases of old clothes that had been handed down by the girls next door to my older sister, and then stored for future me. It didn’t matter if I liked it, loathed it, or loved it – if it fitted, I was wearing it. The time lag from the item of clothing being new to embracing my frame was often years, and so I was forever out-of-step with fashion trends. Pencil skirts in? I was wearing A-line. Drainpipe (what we used to call ‘skinny’) jeans a thing? See me in my flares.

Those suitcases filled me with dread as a kid - but adult me looks back on them with gratitude. My hand-me-down wardrobe taught me the joyous freedom of creating an individual style that carbon-copying fashion trends will never deliver. And that budget is not a limiting factor - only confidence.

Those humble, hand-me-down beginnings lay the foundations for a life-long obsession with clothes and experiencing the fabulous, daily joy of getting dressed and feeling good. It’s wanting other women to experience this feeling that motivates me as a personal stylist.

I want you to know how to enjoy creating and wearing a wardrobe you are in love with and makes you feel good - every day and for every occasion. Get in touch if you want that for you too!

Colour is a blessing on the world

I am in love with colour - deeply, truly infatuated. My obsession is not faithful to one palette but flirts across the amazing spectrum of colour, from the moods and vibes of each hue, to the subtle and startling combinations that that can be mixed.

Of the 4Cs of clothing – cut, colour, cloth, construction – it’s colour that truly holds my heart. (It’s also behind my love of painting – both canvas and walls – and how I manage stress and pain, but that’s a chat for over a coffee or glass of prosecco!)

Whilst most personal stylists focus on identifying the colours that ‘suit’ you, I’m interested in helping you access the emotional and mental power, joy, influence and impact that can be found in the array of colours you might wrap yourself in on any particular day. No colour is a no. (Even black has a role – just not the leading one it plays in many wardrobes!)

Colour is a blessing on the world and I encourage you to explore and enjoy colour in your life - and in your wardrobe.

The politics of pink

For many years, I did not wear pink. Pink was ‘girly’ and I associated wearing it as buying into all of the limiting prejudices about what it was to be female.

But as I navigated life and career, my feminism changed from wanting to be taken seriously by men to realising that adapting myself to try to achieve that was not feminist. I became far more interested in and inspired by the amazing women I seemed to meet all the time, and thoughts of how men regarded me faded into oblivion.

I had always dressed for me but I had made sure I didn’t look ‘too feminine’ for fear of men thinking they could walk all over me. But that shifted into not caring what they thought, including if they underestimated me.

Pink is associated with feminine but only misogyny buries that under negative connotations. ‘Feminine’, to me, means all the amazing qualities I see women possess.

Now I wear pink with pride, associating its range of beautiful hues with all the adjectives I attach to being ‘feminine’ – and they’re all fabulous.